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Who is this Ebisu Fellow?
We have chosen Ebisu as our mascot because our brand believes in overcoming adversity and developing trade skills. Here is the story of Ebisu
Ebisu (恵比須, 恵比寿, 夷, 戎), also transliterated Webisu (ゑびす, see historical kana orthography) or called Hiruko (蛭子) or Kotoshiro-nushi-no-kami (事代主神), is the Japanese god of fishermen and luck. He is one of the Seven Gods of Fortune (七福神 Shichifukujin), and the only one of the seven to originate purely from Japan without any Hindu influence.
The Legend of Ebisu
The weak child overcame many hardships, grew legs (and, presumably, the rest of his skeletal structure) at the age of three, and became the god Ebisu.He remains slightly crippled and deaf, but mirthful and auspicious nonetheless (hence the title, "The laughing god"). He is often depicted wearing a tall hat—the Kazaori Eboshi (風折烏帽子)—holding a rod and a large red sea bream or sea bass. Jellyfish are also associated with the god and the fugu restaurants of Japan will often incorporate Ebisu in their motif.